Lutz Location Dade City Location Brandon Location
24144 State Road 54 Lutz, FL 33559 37850 Meridian Ave. Downtown Dade City, FL 33525 2472 W. Brandon Blvd. Brandon, FL 33511
813-909-2393 352-567-2378 813-684-4572

Official Rolex Jeweler - Lutz Store Only

24144 State Road 54 Lutz, FL 33559

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Dade City Location

37850 Meridian Avenue Dade City, FL 33525

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Brandon Location

2472 W. Brandon Blvd. Brandon, FL 33511

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Buying Diamonds and Gold

We Buy Diamonds and Gold

Reasons To Sell Your Jewelry

Whether you have jewelry you aren't wearing or just isn't your style.  If you could use some extra money to spend, pay bills, or take a trip.  Or maybe your plans for a relationship didn't end up the way you had expected.

What To Bring With You

You MUST bring the jewelry items.  We can't give any quotes or estimates based on photos, descriptions, appraisals, or paperwork.  The only document that is helpful to present with your diamond is a G.I.A. (Gemological Institute of America) grading report, if you have one. IMPORTANT: It is required that you bring a driver's license, or another acceptable form of identification.  It will be required for the paperwork if you decide to sell your jewelry.  This is a state regulation.

How It Works

Stop in any Kiefers and let our Kiefer associate know you have some items you are considering selling and would like a quote.  Our buyer will take about 15 minutes to examine your items and explain our offer.  If you decide to sell, the paperwork takes about 5 minutes to fill out.  You must be at least 18 years of age.  We will need to make a copy of your driver's license or other acceptable form of identification.  Then, you must sign that you are the rightful owner of the items.  You will be paid immediately.

Other Pptions

You don't have to sell your jewelry.  You are welcome to come in just for the quote.  Another option, if you don't really need the money, is you can trade your jewelry in.  You may receive up to 20% more in trade that you would for selling your jewelry.  Another popular option is to recreate your jewelry into a new custom design or reset the gemstones into one of the latest styles we carry in our showroom.

Professional Advice

One of the best values you will receive during your visit to Kiefers is the guidance of an expert.  We can explain your options to you.  We can help you compare ways to maximize value and satisfaction.  We've also been known to send you to other buyers that may pay more for your item, or just give you the ins and outs of selling your jewelry person-to-person.

Most Desirable Items

Diamonds over half-carat with better color and clarity grading are in high demand currently.  The most popular cuts are round, princess, and cushion.  You will find that we are very competitive on these and are one of the highest paying buyers you will find.  Heavily-weighted gold items are also very worthwhile for us to broker.  Items that don't do so well are total-weights; items with lots of small gemstones.  Also, lower grade diamonds, unusual shape diamonds, colored gemstones, and low karat gold are less desirable, but we still are buyers for all these.  Used wedding rings and engagement ring mountings unfortunately are hard to resell to the next hopeful couples so these don't hold value well.  However, the center diamond of an engagement ring is one of the most sought after items.  You should expect to get the most benefit from the center diamond while the setting and wedding rings will only be valued for their metal and stone content.

Things To Think About

We start off by explaining that if you don't have to sell your jewelry for financial or emotional reasons, then you shouldn't.  Because, unless you have owned your jewelry since the 1980's when prices were much lower, you are going to get less than was paid for your jewelry.  Just like anything you buy, from furniture to cars, there is the depreciation of wear, along with the dynamics of the market place.  When you walk into a place and get paid on the spot, you will get less than if you take the time and effort to try to sell it yourself.  Also, as described above, no one else wants wedding bands and engagement ring mountings from a past relationships that were worn by someone else for several years.  So, if you bought your jewelry in the last 5 years, be prepared to get a fraction of the amount you paid.  It's hard to give anyone an idea of the percentage you will get versus how much you paid, but it can range from 25% to 50%.  Again, this relies on the desirability of the items you have.  So, if you aren't prepared to sell for something in that range, and you aren't in need of the money, then we don't recommend that you sell.

Come talk to us

Just like we have been honest and upfront in this article, you will find that we are the same way when you come into any of our stores.  It never hurts to come discuss this with us and we might even have some other ideas for you.  We care more about our relationship with you as a customer than about buying your jewelry.  We started buying jewelry from the public in 2009 due to customer-demand.  Our customers asked us if we would buy gold so they wouldn't have to go to pawn shops and other mass marketers.  As your hometown jeweler, we will always be here for you today so that you will come back tomorrow, and tell your friends about us.  So, if you have read this far, I recommend that you just come and talk to us more.



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